Consumer Insight
Feature report

The Cult of Celebrity
The 'Cult of Celebrity' has reached a crossroads over-exposed celebrities have saturated the market and aging populations mean that the growth audience is shrinking.

Buy this report today to improve your marketing effectiveness: understand best practice principles in celebrity-led marketing and the societal trends relating to this. Gain inspiration and spark new ideas by learning from innovative examples both within and outside of the FMCG industry.

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More reports
Anti-Aging & Beauty Attitudes And Behaviors
31-Jan-08
$5695
 Understand the shifting assumptions of global consumers and producers with regard to beauty products and their marketing claims.
Professional & Expert Personal & Oral Care Solutions
02-Jan-08
$5695
 Understand the consumer attitudes and behaviors driving demand for professional quality products within the personal care market.
Changing Media Orientations: Where To Reach Today's Consumers
25-Dec-07
$2795
 Identify how media consumption is developing between new and old media and the trends and needs underpinning these changes.
Sensory & Fragrance Home Care & Personal Care Trends
26-Jul-07
$2895
 Gain insight into what will shape shoppers' future sensory needs from products in household and personal care.

Case Studies
Feature report

Procter & Gamble shampoo case study: addressing individualism trends in the haircare market
This report on Procter & Gamble shampoos explores business practices across a variety of disciplines and business sectors. It looks at how the company's brands have evolved and diversified in order to drive growth in the mature US haircare market.

Buy this case study to gain insight into the methods used by important industry players to give them a competitive edge, and to identify specific areas for operational improvements.

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Gillette Fusion case study: developing a US$1 billion brand
5-Jun-08
$295
 This case study looks at the development and marketing of the razor, to find what has enabled it to grow so strongly in a short space of time.
Lush case study: operating as a successful, independent ethical retailer
5-Jun-08
$295
 This case study looks at how the personal care retailer has managed to retain its independence while other similar outfits are being taken over by larger operations.
Burt's Bees case study: retaining brand values in natural personal care following acquisition
28-Apr-08
$295
 This case study looks at how Burt's Bees is planning to retain its original business focus following its acquisition by the bleach giant Clorox.
PZ Cussons case study: staying focused on personal care
12-Feb-08
$295
 This case study looks at how the company has adapted its three leading personal care brands - Imperial Leather, Original Source and Charles Worthington - to suit modern consumer tastes.
Industry Guides
Feature report

Fragrances: Global Industry Guide
The global fragrances market grew by 3.2% in 2007 to reach a value of $27,708 million. In 2012, the market is forecast to have a value of $31,940 million, an increase of 15.3% since 2007.

Buy this report today to spot future trends and developments, inform your business decisions and add weight to presentations and marketing materials.

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More reports
Household Products: Global Industry Guide
21-May-08
$1495
 Spot future trends and developments and inform your business decisions with this Industry Guide.
Hand & Body Care: Global Industry Guide
21-May-08
$1495
 Add weight to presentations and marketing materials and save time carrying out entry-level research with this Industry Guide.
Make-Up: Global Industry Guide
28-Feb-08
$1495
 Inform your business decisions and add weight to presentations and marketing materials with this Industry Guide.
Facial Care: Global Industry Guide
28-Feb-08
$1495
 Spot future trends and developments and inform your business decisions with this Industry Guide.
Suncare: Global Industry Guide
28-Feb-08
$1495
 Add weight to presentations and marketing materials and save time carrying out entry-level research with this Industry Guide.
Special Offers - Buy One Get One Free
Buy one of these reports and get another title free, just purchase one report and we'll contact you to discuss which of the free reports you would like to receive....
Celebrity fragrances case study: the difficulties of releasing new products in a saturated market
09-Nov-07
$295
 This report highlights how the market is becoming increasingly saturated because of the number of new products being released.
Dermalogica case study: responding to mass customization in the personal care industry
11-Oct-07
$295
 This report focuses on how the company has created a product portfolio to accommodate a wide variety of consumers with different priorities.
Tom's of Maine case study: the growing appeal of natural personal care products to big business
13-Aug-07
$295
 This report focuses on how the company is striving to retain its core ethical business practices under the leadership of a global conglomerate.
Sabinsa case study: successfully marketing weight-loss supplements
08-May-07
$295
 This report provides a concise evaluation of a company that stands out in some area of its strategic operations.
 
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